Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
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Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
SmartNews is a rapidly growing news aggregator rivaling Google News and Apple News in usage. As such it can be an important part of an overall content distribution strategy for publishers. But publishers need to go in with their eyes wide open before agreeing to work with SmartNews. In this High Value Publishing session, Eric Shanfelt shows publishers how SmartNews pitches themselves to publishers, but how publisher content is used primarily to benefit SmartNews itself. You'll see how their "...
High Value Publishing
Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
