Wylie Robinson: The Rumpl Journey—Kickstarter, Shark Tank, and Stepping Down as CEO

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High Stakes Growth

Jetset

23 episodes

3 days ago

High Stakes Growth takes you inside the boldest decisions behind today’s most exciting brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.

All content for High Stakes Growth is the property of Jetset and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Wylie Robinson: The Rumpl Journey—Kickstarter, Shark Tank, and Stepping Down as CEO

High Stakes Growth

50 minutes

3 months ago

Wylie Robinson: The Rumpl Journey—Kickstarter, Shark Tank, and Stepping Down as CEO

Wylie Robinson is the founder, former CEO, and Chairman of Rumpl, an 8-figure brand that makes performance blankets and sleeping bags for the outdoors.

Expect to hear about:

– Frozen Van Epiphany: How a night stranded in the Sierras inspired the idea for Rumpl.

– Kickstarter Launch: Turning a “sleeping bag blanket” prototype into $250K of preorders in 30 days.

– Co-Founder Split: Why diverging visions led to an early breakup, and Wylie’s advice for navigating founder separations.

– Shark Tank Spotlight: The reality of pitching on national TV, walking away from offers, and what the exposure delivered.

– Stepping Back as CEO: Why Wylie handed over the reins in 2024, and how returning to product and creative has reenergized him.

Extras:

– Wylie's LinkedIn: https://www.linkedin.com/in/wylierobinson/

– Wylie's article (mentioned in episode) on navigating co-founder splits: https://www.entrepreneur.com/growing-a-business/why-i-had-to-fire-my-co-founder-ceo-and-close-friend/321499