Rob Fraser: Navigating a Full Rebrand & Burnout to Build an 8-Figure Sock Brand

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High Stakes Growth

Jetset

22 episodes

1 week ago

High Stakes Growth takes you inside the boldest decisions behind today’s most exciting brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.

All content for High Stakes Growth is the property of Jetset and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Rob Fraser: Navigating a Full Rebrand & Burnout to Build an 8-Figure Sock Brand

High Stakes Growth

52 minutes

4 months ago

Rob Fraser: Navigating a Full Rebrand & Burnout to Build an 8-Figure Sock Brand

Rob Fraser is a former Canadian national team cyclist and current founder and CEO of Outway, a fast-growing DTC sock brand doing 8 figures in annual revenue.

Expect to hear about:

– Pro Cycling to Start-Up Life: How Rob’s athlete mindset helped him build a business from scratch.

– Co-Founder Buyout: Why Rob took on $150K in debt to buy out his cofounder and regain control of his company.

– Name Change Crisis: Being forced to change his company's name under legal pressure, and sprinting on a full rebrand in 6 months.

– Burnout: Rob's story of burning out hard and being sick for a year post-rebrand, and how he recovered.

– 90% YOY Growth: An inside look at the decisions Rob made in July 2023 that led to massive growth in early 2025.

Rob's:
LinkedIn - https://www.linkedin.com/in/robbfraser/
X/Twitter - https://x.com/robbfraser