Lily Walla: Why “Delusional Conviction” Is the Entrepreneur’s Superpower

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High Stakes Growth

Jetset

23 episodes

1 day ago

High Stakes Growth takes you inside the boldest decisions behind today’s most exciting brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.

All content for High Stakes Growth is the property of Jetset and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Lily Walla: Why “Delusional Conviction” Is the Entrepreneur’s Superpower

High Stakes Growth

48 minutes

5 months ago

Lily Walla: Why “Delusional Conviction” Is the Entrepreneur’s Superpower

Lily Walla is the founder of SPOTS (sold in 2023) and today is the founder and CEO of Auggie, a community and marketplace platform for parents.

Expect to hear about:

– The Founder's Mindset: Lily’s belief in “delusional conviction” as essential for startup success.

– Funding & Growth: How she raised nearly $4M for Auggie and her insights on bootstrapping vs. VC.

– Scaling in Hyper-Growth: Tactics for building systems fast and succeeding in saturated markets.

– Balancing Life & Leadership: Lily's reflections on navigating motherhood while leading a company.