Henrik Jonsson: Building the World’s First Circular Phone Case Company

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High Stakes Growth

Jetset

22 episodes

1 week ago

High Stakes Growth takes you inside the boldest decisions behind today’s most exciting brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.

All content for High Stakes Growth is the property of Jetset and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Henrik Jonsson: Building the World’s First Circular Phone Case Company

High Stakes Growth

31 minutes

1 month ago

Henrik Jonsson: Building the World’s First Circular Phone Case Company

Henrik Jonsson is the CEO of agood company, a Swedish brand that creates truly sustainable or "circular" phone cases and other products, hitting profitability in 2025 under his leadership.

Expect to hear about:

– The Circular Revolution: How agood company turns old phone cases into new ones using a circular model, creating products that are truly sustainable.

– The Retail Pivot: How agood company shifted from DTC to 85% retail sales after realizing online acquisition wasn’t profitable.

– Breaking the Premium Myth: Realizing that reports from consumers saying they'll pay more for sustainable products are simply not true, and how agood company adapted.

– Local Production, Global Scale: The strategy behind opening factories in Texas, South Africa, and India to localize production and enable their circular model.

– Leadership in Balance: Henrik’s candid take on the emotional rollercoaster of being a first-time CEO, and why sleep, health, and family time are how he stays in balance.

Find Henrik on:
LinkedIn - https://www.linkedin.com/in/henrik-jonsson-1915378/