In this episode of 'High Performing Leaders in Sport,' we sit down with Beth Blackman, the Community Relations & Marketing Coordinator for the NASCAR Chicago Street Race. Beth shares her inspiring journey into the world of sports, starting from her education at The George Washington University to her diverse roles in various sports organizations. Discover how her background in graphic design enhances NASCAR's marketing efforts and learn about her strategies for community engagement. Beth also talks about the importance of fan feedback and how it shapes successful events. Join us for an insightful conversation about leadership, creativity, and making a difference in the community through sports.