In this episode, we sit down with Emily Ekert, the Commercial Manager of Rowing Australia, to explore her dynamic career in sports administration. From her early roles at Triathlon WA and Hockey WA to her current position at Rowing Australia, Emiley shares her journey and insights into leadership in the ever-evolving world of sports. We dive into the challenges of balancing competing priorities, managing diverse stakeholder relationships, and adapting to shifts in the sports industry, particularly in the realms of digital engagement, marketing, and sponsorship. Emily also discusses how she fosters successful commercial partnerships, balances tradition with innovation in rowing, and the role of volunteering in career development. In this candid conversation, she provides invaluable advice for aspiring leaders in sports and offers a glimpse into her leadership philosophy, shaping both the present and future of Rowing Australia.