I am so super excited to share my most recent podcast with Lindsey Johnson, co-founder and CEO of one of my most favorite brands - Weezie Towels. Lindsey tells us the story of how she and her co-founder Liz built Weezie Towels into one of the fastest growing luxury towel brands and has won the support and like from people like Gwentyth Paltrow and Reese Witherspoon. But just like any start up story, it took an incredible amount of hard work, grit and perseverance to get to where they are today. In our conversation, we start at the very beginning where Lindsey tells us about her career in the financial industry in NYC where she was on track to end up in venture capital. However, while at Columbia Business School, her best friend Liz approached her about starting a towel company. Lindsey was skeptical at first but after a year and half of customer research and product development, Lindsey agreed with Liz that there was a hole in the market. They officially launched Weezie Towels in 2018 and were off to the races. Fast forward almost 5 years, they have hit several major milestones such as opening their first brick and mortar in Atlanta, growing their team to 60 people and expanding into other products such as bath robes, baby towels, and beach towels. I can’t wait for you all to learn more about their inspiring story. And before we dive into the interview, Lindsey was kind enough to provide the listeners with a 15% discount off weezie towel purchases – you can use the code HighFive15