In this episode of the Hidden Value Creation Podcast, I spoke with Igor Bekker, founder and CIO of 42KM Investment Partners, about the crucial role of company culture in driving long-term value. Igor shared his insights on how culture goes beyond perks and is about how work gets done, employee alignment with company goals, and how strong and aligned cultures yield "cultural alpha"—excess returns through better margins and returns on capital. We discussed examples like Hermes and Netflix and explored how leadership shapes culture, building success through consistent actions over time. I hope you find this conversation insightful!