In this episode of the Hidden Value Creation podcast, I spoke with Dan Riff, a senior advisor at Boston Consulting Group, about the evolving consumer landscape and post-COVID challenges.We discussed disruptions in consumer spending caused by inflation and shifting patterns, generational differences in brand preferences, and how successful companies adapt by leveraging data, balancing direct-to-consumer strategies with retail, and maintaining flexible supply chains. Dan also highlighted the rise of connected TV advertising and the power of bold, authentic marketing to engage consumers in a competitive environment.This conversation offers valuable insights into navigating today’s consumer market. I hope you enjoy it!