Hidden Layers, the new podcast from ad industry veteran Jeremy Fain, connects with some of the world’s leading experts in and around the disciplines of deep learning, neural networks, machine learning and data-backed insights to understand the implications of each, how they're evolving, and intersect with the art and science of our everyday lives. Each
episode is intended to gives listeners access to short, informative breakthrough stories and updates on the latest industry developments from the best and brightest experts in their respective fields.
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Hidden Layers, the new podcast from ad industry veteran Jeremy Fain, connects with some of the world’s leading experts in and around the disciplines of deep learning, neural networks, machine learning and data-backed insights to understand the implications of each, how they're evolving, and intersect with the art and science of our everyday lives. Each
episode is intended to gives listeners access to short, informative breakthrough stories and updates on the latest industry developments from the best and brightest experts in their respective fields.
As a longtime super fan of Ardbeg whiskey, I was especially thrilled to sit down with Luis Freitas, the director of omnichannel and CRM at Moet Hennessy, for the latest edition of Hidden Layers. Moet Hennessy is home to many iconic brands, and I was excited to discuss the unique marketing challenges that the alcohol and spirits industry faces, as well as the innovative solutions the company has found to address those challenges.
Because spirits companies are generally not allowed to sell directly to consumers, understanding the customer journey and how to influence it are key elements of Moet’s marketing strategy. I spoke with Luis about how the company is fostering direct relationships with its consumers, and the role that technologies such as artificial intelligence and dynamic creative optimization can play in that process. We also talked about the impact of the upcoming deprecation of third-party cookies and IDFA, and why it is important for companies to be taking steps now to safeguard their data and mitigate the fallout.
Hidden Layers
Hidden Layers, the new podcast from ad industry veteran Jeremy Fain, connects with some of the world’s leading experts in and around the disciplines of deep learning, neural networks, machine learning and data-backed insights to understand the implications of each, how they're evolving, and intersect with the art and science of our everyday lives. Each
episode is intended to gives listeners access to short, informative breakthrough stories and updates on the latest industry developments from the best and brightest experts in their respective fields.
