Hidden Layers, the new podcast from ad industry veteran Jeremy Fain, connects with some of the world’s leading experts in and around the disciplines of deep learning, neural networks, machine learning and data-backed insights to understand the implications of each, how they're evolving, and intersect with the art and science of our everyday lives. Each
episode is intended to gives listeners access to short, informative breakthrough stories and updates on the latest industry developments from the best and brightest experts in their respective fields.
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Hidden Layers, the new podcast from ad industry veteran Jeremy Fain, connects with some of the world’s leading experts in and around the disciplines of deep learning, neural networks, machine learning and data-backed insights to understand the implications of each, how they're evolving, and intersect with the art and science of our everyday lives. Each
episode is intended to gives listeners access to short, informative breakthrough stories and updates on the latest industry developments from the best and brightest experts in their respective fields.
Since the company’s launch in 2011, HelloFresh has carved out a name for itself in the meal kit industry, offering its devoted user base fresh, delicious, and easy-to-make recipes shipped straight to their door. For the latest episode of Hidden Layers, I sat down with HelloFresh’s associate director of brand and creative marketing, Hayley Raymond, to talk about the role that the company and its products serve in the marketplace, the secret to HelloFresh’s lasting popularity, and what to expect from the brand in the future.
I spoke with Hayley about how HelloFresh is able to foster brand loyalty and develop lasting relationships with consumers, from regular surveys to Facebook groups to interactions on social media. We also discussed how the company is able to use that data to develop new recipes, determine what product lines consumers want to see, and gain a deeper understanding of the journeys their customers undergo on their paths to becoming HelloFresh regulars.
Hidden Layers
Hidden Layers, the new podcast from ad industry veteran Jeremy Fain, connects with some of the world’s leading experts in and around the disciplines of deep learning, neural networks, machine learning and data-backed insights to understand the implications of each, how they're evolving, and intersect with the art and science of our everyday lives. Each
episode is intended to gives listeners access to short, informative breakthrough stories and updates on the latest industry developments from the best and brightest experts in their respective fields.