Episode 3: The Role of War Posters in the Russo-Ukrainian War: Constructing 'Us' and 'Them' - Interview with Dr. Liudmyla Pidkuimukha (University of Giessen)

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HGGS - Us and Them

HGGS

14 episodes

2 days ago

In the podcast series “Us and Them,” Heidelberg University’s Graduate School for the Humanities and Social Sciences (HGGS) explores how divisions between groups emerge and shape societies across cultural, political, and historical contexts. Drawing on their research, professors, doctoral researchers, and experts discuss how boundaries are formed, identities constructed, and power negotiated across disciplines—from history and literature to sociology, philosophy, law, economics and beyond. Tune in as they discuss how this theme resonates in diverse cultural, political, and theoretical contexts.

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Episode 3: The Role of War Posters in the Russo-Ukrainian War: Constructing 'Us' and 'Them' - Interview with Dr. Liudmyla Pidkuimukha (University of Giessen)

HGGS - Us and Them

35 minutes 24 seconds

2 months ago

Episode 3: The Role of War Posters in the Russo-Ukrainian War: Constructing 'Us' and 'Them' - Interview with Dr. Liudmyla Pidkuimukha (University of Giessen)

Dr. Liudmyla Pidkuimukha (University of Giessen) in conversation with Laura Herges (HGGS)

When Russia attacked Ukraine in 2022, the world was left in shock. In times of war, the dichotomy between ‘Us’ and ‘Them’ becomes clearer than ever; and one specific medium in which this is illustrated are war posters. Dr. Liudmyla Pidkuimukha has analyzed more than 2,000 Ukrainian war posters with a special focus on the interplay of visual and verbal elements. In this episode, she talks with Laura from HGGS about the role these posters play to the Ukrainian people, how they function in different media and what differentiates them from posters in other wars. How do war posters portray the enemy? And how have they changed since Russia’s annexation of Crimea in 2014? Listen to find out in episode 3 of Us and Them.

Timeline

(00:00) Introducing Dr. Liudmyla Pidkuimukha and Her Research Focus

(01:11) Post-Soviet Cultural Transformation

(02:15) Project “The Vision Ukraїne: Education Language Migration”

(04:59) Analyzing Ukrainian War Posters

(06:33) Functional Theory and Critical Discourse Analysis

(08:15) Enemy Images in Posters

(10:06) The Role of Social Media in Poster Distribution

(13:04) Timeliness and Artistic Freedom in Contemporary Posters

(15:48) The Production Process of Posters

(17:10) Shifts in Poster Themes Over Time

(20:19) Personal Connection to Research and Objectivity

(23:01) The Significance of Taras Shevchenko in Ukraine

(28:19) The Meaning and Impact of Posters on Ukrainian Society

(31:18) Future Plans and Ongoing Projects

(34:03) Conclusion

Keywords

sociolinguistics, Ukrainian culture, war posters, language ideology, cultural transformation, Vision Ukraine, digitalization, Taras Shevchenko, research methodology, Russo-Ukrainian war, post-Soviet culture, digital platforms, war messages, national identity, critical discourse analysis, functional theory, artistic freedom