In this episode of HFS Unfiltered Stories, Ashish Chaturvedi sits down with Nitesh Mirchandani, Chief Business Officer at Mindsprint, to unpack how the convergence of CPG brands and retailers is redefining go-to-market strategies across industries.

From AI-first delivery models and outcome-based engagements to real-time supply chain visibility, the conversation reveals how Mindsprint is helping enterprises in food, agriculture, retail, and consumer goods adapt and thrive in an increasingly fluid ecosystem.

Together, they explore critical insights around GenAI adoption, omnichannel customer experience, and the industry's accelerated shift toward services-as-software, highlighting what it truly takes to unlock agility and competitive advantage.

Key Takeaways:

1. Convergence of CPG and Retail is strategic: Mindsprint sees the blurring lines between retailers and CPG brands as a growth opportunity, unlocking richer CX, new revenue streams, and operational leverage.
2. GenAI must be business aligned to succeed: Over 40% of AI initiatives fail not because of cost but because of poor alignment with business goals. Mindsprint takes an outcome-first approach to maximize AI ROI.
3. Data-driven product innovation and omnichannel CX are top priorities: Enterprises are doubling on real-time analytics and AI-led personalization to accelerate product launches, improve loyalty, and streamline supply chains.
4. The shift to Services-as-Software is accelerating: The market is proactively moving to subscription-based, outcome-driven engagement models, which give clients flexibility, speed, and co-innovation partnerships.

Watch now to learn how bold execution and AI-aligned strategy are reshaping the future of enterprise services.

Learn more about this Horizons report to see how service providers are helping their clients embrace innovation and realize value: https://www.hfsresearch.com/research/hfs-horizons-intelligent-retail-and-cpg-ecosystems-2025/