Innovative Orthodontic Marketing and Technology with Orthodontic Revolution

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Hey Docs!

Jill Allen

168 episodes

6 days ago

Welcome to the Hey Docs! Podcast – your all-in-one resource for achieving orthodontic excellence at every stage of your practice journey.

Hosted by Jill Allen of Jill Allen & Associates, each episode offers practical tips, expert interviews, and inspiring stories that empower you to build, grow, and refine your practice—whether you’re just starting out, expanding your reach, or fine-tuning a well-established operation.

Join us as we sit down with forward-thinking entrepreneurs and industry experts who share their insights, experiences, and actionable strategies for driving success in your practice.

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Innovative Orthodontic Marketing and Technology with Orthodontic Revolution

Hey Docs!

59 minutes

3 months ago

Innovative Orthodontic Marketing and Technology with Orthodontic Revolution

"Relationships are what sell orthodontics."

Connect With Our Sponsors
OrthoFi From Start to Strength - https://orthofi.regfox.com/from-start-to-strength-october-2025
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - http://getsmilesuite.com/

Summary

In this engaging conversation, Jill hosts Beth and Jeff, two seasoned experts in orthodontic marketing. They share their journeys in the industry, the formation of their company, Orthodontic Revolution, and the importance of referrals in driving patient acquisition. The discussion delves into leveraging technology and AI to enhance patient experiences and marketing strategies, while also addressing cringe-worthy practices and the significance of branding. The episode concludes with a speed round of insightful questions, offering valuable advice for orthodontic professionals.

Connect With Our Guest

Orthodontic Revolution - https://orthodonticrevolution.com/

Takeaways

Beth has over 25 years of experience in orthodontic marketing.
Jeff and Beth met while working with Align Technology.
Orthodontic Revolution combines their strengths in marketing and technology.
Referrals account for 80% of patient acquisition in orthodontics.
AI can enhance patient experiences and streamline operations.
Branding is crucial for long-term success in orthodontics.
Many practices overlook the importance of professional marketing expertise.
Cringe-worthy marketing practices can harm a practice's reputation.
Technology should be integrated thoughtfully into marketing strategies.
Building relationships is key to successful orthodontic marketing.

Chapters
00:00 Introduction to Industry Experts
02:53 The Journey into Orthodontic Marketing
06:04 The Birth of Orthodontic Revolution
09:00 The Evolution of Marketing in Orthodontics
12:00 Understanding Patient Referrals
14:59 Innovative Technologies in Orthodontic Marketing
18:00 Referral Retriever: A New Approach
21:08 Creating Magic Moments for Referrals
24:00 The Future of Orthodontic Marketing
31:55 Engaging Patients Through Technology
33:53 The Role of AI in Orthodontics
38:58 AI's Impact on Patient Experience
44:01 Marketing Trends and Challenges
55:06 The Future of Branding in Orthodontics

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.

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New episodes drop every Thursday!

Episode Credits:

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero