What are the impacts of the Trump administration's attack on DEI (diversity, equity and inclusion)? And can consumers really make a difference through boycotts? Is DEI the new woke? Is solidarity political? These are just some of the questions that are discussed in this episode of the Hey Changemaker! Podcast.  Asad Dhunna is the Founder & Chief Executive Officer of The Unmistakables, an award-winning and B Corp certified consultancy that builds cultural confidence and relevance for some of the world’s most well known brands and businesses. Asad and Julia speak about diversity, equity and inclusion and its status and role in 2025. They discuss what Trump's attack on DEI means for organizations, companies and individuals - not only in the US, but also in Europe and the rest of the world. Asad shares how The Unmistakables do their work and how their Inside Out Inclusion model works. Asad shares his insights and opinions on the boycott and on citizens ability to keep pushing for policies that are grounded in diversity, equity and inclusion. This episode also digs into the language we use when talking about diversity, equity and inclusion. Asad and Julia discuss things like “economic growth” as an indicator for success, and about the connotations of the word "solidarity".  Asad Dhunna shares his own story that brought him to working with DEI and founding The Unmistakables.  Mentioned in this episode:  The Unmistakables: https://www.theunmistakables.com/ The Hope Gap: https://www.theunmistakables.com/the-hope-gap Diversity and Confusion: https://www.theunmistakables.com/diversity-and-confusion-2023