Welcome to our first mini-episode of the Hero Inside Ingredient Branding podcast! Dive into the impactful world of ingredient branding as we revisit insights from leading industry experts. In this episode, host Tomas Vucurevic and his guest explore how Ingredient Brands enhance their visibility and market positions through strategic Ingredient Branding and how the guests perceive this B2B2C business model’s value and ROI.
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Listen to the full episodes:
🔸Giulio Bonazzi (Aquafil): How ECONYL® became fashion’s favorite eco-friendly material
🔸Ulrika Björk (Polygiene): From antimicrobial tech to mindful living
🔸Seth Casden (CELLIANT®): Becoming the first wellness Ingredient Brand
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TIMESTAMPS
• 0:00:42 - Giulio Bonazzi, Aquafil SpA, Econyl
• 0:01:35 - Ulrika Björk, Polygene
• 0:02:29 - Seth Casden, Hologenix LLC, CELLIANT
• 0:03:08 – Angeline Elfström and Johannes Bogren, OnceMore, Södra --------
Stay Connected
For queries or collaboration opportunities, reach out at podcast@braindery.com. Explore our resources and join the conversation on the BRAIND website and The BRAINDERY for ongoing learning in Ingredient Branding.
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About the Host: Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.
Follow Tomas on LinkedIn.