After the first mini episode on the value of Ingredient Branding, we are back with our host, Tomas Vucurevic, and his guests, who share how their companies and brands are navigating the green transition and shifting towards a more sustainable and regenerative future.
Subscribe, like, and share HeroInside to help others get more value for their innovation.
Listen to the full episodes:
šøā Giulio Bonazzi (Aquafil): How ECONYLĀ® became fashionās favorite eco-friendly materialā šøNoel Hall (Bast Fibre Technologies): Addressing the preferred materials gap with Seroā¢ - the first regenerative Ingredient Brand
šøā Ulrika Bjƶrk (Polygiene): From antimicrobial tech to mindful livingā
šøā Angeline Elfstrƶm, Johannes Bogren (Sƶdra): OnceMoreĀ® - Reimagining Textile Waste as a NextGen Materialā šøAchim Lƶffler (W. L. Gore & Associates): GORE-TEX - The iconic Ingredient Brandās journey to responsible performance: part 1, part 2
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TIMESTAMPS
ā¢ 0:00:38 - Giulio Bonazzi, Aquafil SpA, Econyl
ā¢ 0:01:45 - Noel Hall, Bast Fibre Technologies
ā¢ 0:03:29 - Ulrika Bjƶrk, Polygene
ā¢ 0:04:07 - Angeline Elfstrƶm and Johannes Bogren, OnceMore from Sƶdra
ā¢ 0:05:09 - Achim Lƶffler, W. L. Gore & Associates
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Stay Connected
For queries or collaboration opportunities, reach out at podcast@braindery.com. Explore our resources and join the conversation on the BRAIND website and The BRAINDERY for ongoing learning in Ingredient Branding.
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About the Host: Tomas Vucurevic is the Founder and Managing Director of BRAINDĀ® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.
Follow Tomas ā on LinkedInā .