The guest of Episode 9 is Florian Miguet, CEO and co-founder of Clim8, a pioneering Ingredient Brand in smart wearable technology. This episode delves into the essential factors behind success in wearable technology and Ingredient Branding. Florian highlights the significance of a seamless user experience, ensuring technology integrates effortlessly into daily life. He shares firsthand insights on building a business with persistence and navigating the challenging "valley of death" between prototyping and commercialization—a journey that demands adaptability, collaboration, hiring the right talent, embracing risk, flexibility, and precise timing. From tackling challenges to driving innovation and leading the way with new tools for transparency and comfort, Florian offers invaluable lessons for Ingredient Brand experts, brand managers, entrepreneurs, and innovators alike.
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Themes and Timestamps
02:45 – Florian’s origin story
04:49 – How Clim8 technology works
06:14 – Prioritizing user experience and technical difficulties
09:15 – First brand partnership with Odlo and Ingredient Branding’s role
12:07 – Success in the US vs. EU markets
15:00 – Balancing growth and innovation
16:32 – The importance of the team
18:01 – Navigating the 'valley of death,’ learning from other industries and partners
22:57 – Tsunami of sustainability regulations and legislations
26:40 – Introducing DIGITAG
28:39 – What’s next for Clim8?
31:22 – Ingredient branding challenge
33:52 – Guest recommendation
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Questions, Collaborations, and Sponsorships
If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you.
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BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.
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About the Host
Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.