In Episode 10, we welcome Marcus Hernig and Alex Yellowly, co-founders of RE ZRO®, an Ingredient Brand that is revolutionizing impact protection with sustainable and innovative materials. This episode explores the critical factors behind their success in the sports tech industry and Ingredient Branding. Together, they provide insight into RE ZRO's rapid evolution and underscore the importance of sustainable practices and strategic partnerships in building a successful brand. From overcoming industry challenges to leading sustainability efforts, Marcus and Alex provide invaluable insights for Ingredient Brand experts, brand managers, entrepreneurs, and innovators alike.
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Themes and Timestamps:
00:57 – Introducing Marcus Hernig and Alex Yellowly
02:12 – Living and working with multiple sclerosis and motor neurone disease
06:44 – Overview of impact technologies D3O and RE ZRO
08:01 – Key takeaways from their experiences at D3O
10:23 – Evolution of Ingredient Branding
13:44 – Importance of sustainability in product development
15:53 – Rapid market entry and growth strategies
18:30 – Establishing supply chain for new materials
20:16 – The impact of strategic brand partnerships
23:35 – Achieving a cross-market pull effect for a component
26:10 – Future plans, innovation and new technologies at RE ZRO
31:40 – Guests’ Ingredient Brand challenge
33:55 – Guest recommendations
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Questions, Collaborations, and Sponsorships
If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you.
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BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.
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About the Host
Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.