Personal Branding in the AI era

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Here's the Deal | Leadership, Culture, and the Future of Work

Shujaat Ahmad and Joselle Deocampo-Gautam

11 episodes

6 days ago

Welcome to Here's the Deal, your go-to podcast to make sense of the toughest challenges in leadership, culture, and the future of work. Every month, join hosts Shujaat Ahmad and Joselle Deocampo-Gautam who are immigrants who broke through not only in some of the privy rooms in corporate America but also owned them with impact. They share their wealth of experience and actionable strategies at the intersection of culture, business, and technology to help others understand the real deal that is mostly unsaid, break through barriers, and design purposeful careers and lives.

Management

Business

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All content for Here's the Deal | Leadership, Culture, and the Future of Work is the property of Shujaat Ahmad and Joselle Deocampo-Gautam and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

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Personal Branding in the AI era | S2 E3

Here's the Deal | Leadership, Culture, and the Future of Work

56 minutes 11 seconds

3 weeks ago

Personal Branding in the AI era | S2 E3

In this conversation, Shujaat and Joselle explore the critical importance of personal branding in today's job market, especially for immigrants.

They discuss how branding shapes perceptions and influences career opportunities, emphasizing the need for individuals to actively manage their personal brand.

The discussion covers strategies for building a brand, the impact of AI and social media, and the significance of thought leadership. The hosts provide actionable insights and frameworks for listeners to define and enhance their personal brand, ultimately encouraging them to take control of their narrative in the professional landscape.

Don't forget to subscribe to Here's The Deal monthly podcast for more insights on career growth and leadership, and our weekly AI and Future of Work mythbusting and tutorials for your career transformation with AI!

https://www.youtube.com/@belongandlead

Chapters:

00:00 Introduction to Leadership and Branding

03:20 The Importance of Personal Branding

06:25 Defining Personal Branding

08:53 Building Your Brand: Perception and Intentionality

10:10 Framework for Defining Your Brand

12:48 The Role of AI in Branding and Job Market

15:54 Social Media and Professional Branding

17:26 Using AI Tools for Personal Branding

20:22 Conclusion: The Future of Branding in the Workplace

27:19 Exploring Personal Branding and AI

30:04 The Importance of Thought Leadership

34:57 Navigating the Landscape of Branding

38:37 The Immigrant Perspective on Branding

45:09 Reframing Presence and Performance

47:55 Strategies and Tactics for Effective Branding