Successful marketing is about more than the creative output. In this inspiring episode of "Here We Grow," Cheetah Capital Management President and Nardco Heating and Air Owner Seth Parker, shares his journey from a first-time entrepreneur to an authority on growing businesses through metrics-based marketing.
Seth tells the story of buying a HVAC business and the numerous lessons he’s learned about how tracking and measurement can unlock the full potential of your business. For example, Seth stresses the importance of not just gaining leads, but getting the most out of the leads you do have to maximize your business and wisely direct your marketing spend.
Tune in to this episode of "Here We Grow" and level up your own entrepreneurial journey with hard-won lessons from someone farther down the path.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/.