Recorded at Husker Harvest Days in Grand Island, Nebraska, Scott Beck sits down with Tracy McGee of Blue Chip Herefords (Oxford, NE). They dig into why Herefords remain a powerhouse for commercial programs—from black baldy heterosis and fertility gains to calm disposition, foot quality, and carcass improvements. Tracy shares his approach to balancing phenotype with numbers, working both horned and polled lines (including Line One influence), and the rise of black Herefords in his program. The conversation covers embryo work, culling for temperament, DNA transparency in the breed, and practical selection (start at the feet, then build up). Tracy also outlines Blue Chip’s private-treaty bull schedule, including yearlings and two-year-olds, customer service after the sale, and how to connect for a ranch visit. A must-listen for anyone eyeing the baldy advantage and long-lasting, functional cattle.