In this episode, Wilson Lau speaks with Ann Armbrecht, Director at Sustainable Herbs Program. In this episode, Wilson and Ann discuss:

• 0:42: Companies as a whole have to move beyond a limited definition, and misuse of the term, “sustainability.”
• 0:58: Companies, and people, should be asking “How do we sustain life?”
• 1:30: People need to call for sustainable action so we can live in this world.
• 2:15: Companies need to know their impact. Companies need to identify the worst thing they do, what costs the company the most in terms of reputation, environmental impact, and costs.
• 3:02: In the herbal industry, most companies don’t know where their herbs come from. That’s dangerous.
• 3:32: If herbal companies create products that create health, those products are only as good as the health of the environments where the ingredients are grown.
• 4:10: Companies need to benchmark where they are today, and where they want to be in two or three generations from now.
• 4:36: If a company understands where their herbal ingredients come from, they’re better able to identify the company’s environmental impact.
• 5:12: The best thing a company can do in order to address “sustainability” is connect. Disconnection is a social, economic, and spiritual crisis.
• 7:05: The way to advocate for sustainability is a business case, not a case related to consumer demands.
• 8:00: Check out the Sustainable Herbs Program, Second Edition for more information.

Sustainable Herbs Toolkit: https://sustainableherbsprogram.org/webinar/toolkit-webinar/

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