
In this episode, we sit down with Dana Frank, a sommelier, restaurateur, author, and founder of Hi-Five Imports, to explore the incredible twists and turns of her journey through the world of wine. From her early days as a Peace Corps volunteer in Romania to becoming a celebrated figure in Portland’s food and wine scene, Dana’s story is one of curiosity, resilience, and reinvention. Dana shares how her love for cooking and seasonal ingredients led her to wine, sparking a career that has spanned nearly every corner of the industry—from working harvests to running iconic wine programs and opening Bar Norman, a beloved Portland wine bar. Along the way, she reflects on the challenges of balancing family, ambition, and a passion for natural wines, as well as the lessons learned from closing her bar during the pandemic. The conversation dives deep into Dana’s thoughts on the evolving wine world, the rise of natural wine, and her commitment to creating inclusive, approachable spaces for wine lovers of all levels. She also opens up about her newest venture, importing hidden gems from Austria, and the importance of honoring her family’s heritage in her work. Whether you’re a wine enthusiast, a lover of personal stories, or simply someone navigating career changes and self-discovery, Dana’s candid reflections and inspiring perspective offer something for everyone.