We can all identify with a money persona: which is like a financial personality type, and each one comes with its own strengths, blind spots, and deeply ingrained habits. We discuss 5 different money personas and how they help us understand how we handle money day to day, and how they are tied to the beliefs we hold about ourselves and what’s possible for our future. In this episode of Her Money Matters, Naomi and Helene explore how money personas develop, the limiting beliefs that keep us stuck, and the habit loops that quietly run our financial lives. From the Spender’s “I deserve this” mindset to the Helper’s “It’s selfish to put myself first,” these beliefs shape the choices we make often without us realising it. Out link this week is to Sex and the City, and how each of the women had a completely different relationship with money. From closets full of shoes to high-powered careers, romantic entanglements, and big business moves, their financial choices were as unique as their personalities. That’s the beauty of money personas: they show up in all kinds of ways, sometimes glamorous, sometimes messy, and often more familiar than we’d like to admit. By the end of this episode, you’ll be able to identify our dominant money persona, recognise the beliefs driving it, and start reshaping your habits so they work for you, not against you.