In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
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In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
In this episode of Hello Frances, Shantelle shares how supporting the arts has always been woven into the fabric of Frances Roy Agency. She reflects on her decade-long involvement with the Mattie Kelly Arts Foundation, which celebrates its 30th anniversary this year. As Shantelle concludes her 10th and final year as a board member, she discusses the power of creative advocacy and the importance of recognizing and uplifting artists.
We’re also celebrating our own Senior Director of Design, Janae Erickson, who will showcase her digital art at the Arty Kickoff Party on October 24, 2025. The party will be an exciting start to the 30th Annual Festival of the Arts, where our own Account Manager, Annalise Dedicke, will be featured in the Collaborative Art tent!
Creativity is at the heart of everything we do at Frances Roy, and this episode is a reminder of why supporting the arts matters more than ever.
Join us for the Arty Kickoff Party! Secure tickets at https://app.arts-people.com/?show=300473
Hello Frances
In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
