In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
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In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
On this episode of Hello Frances, our host Shantelle Dedicke explores the power of intentional communication. Building on our previous episode’s discussion about scheduling time for creativity, she shares how Frances Roy’s Midweek Memo keeps her team aligned and connected. Shantelle emphasizes that teams need more than creativity to thrive—they need clarity, consistency, and a shared sense of direction. How are you making intentional communication a priority in your business? We’d love to hear from you. Email us at hello@francesroy.com.
Hello Frances
In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
