In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
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In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
Dynamic Pairings: Thoughtful Research and Creative Vision
Hello Frances
24 minutes 54 seconds
2 months ago
Dynamic Pairings: Thoughtful Research and Creative Vision
In episode 4 of Dynamic Pairings, we hear from Janae (Enneagram 9) and Gregory (Enneagram 5), two teammates who prove that direct communication and flexibility can go hand in hand. Gregory brings depth through his love of research and big-picture thinking, while Janae brings creativity and vision to every project. Together, they balance the back end and the design side of website work, creating a partnership that is both efficient and inspiring. Their collaboration shows how focus, curiosity, and artistry combine to get things done.
Hello Frances
In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.
