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Chapter 22+23 - Season Finale of 'Hello $Firstname'
’Hello $FirstName’ - marketing experts discussing the topic of personalization
12 minutes 12 seconds
1 year ago
Chapter 22+23 - Season Finale of 'Hello $Firstname'
This is the last episode of this season of the 'Hello $FirstName' podcast. It consists of an audio book chapter - well two actually - namely...
CHAPTER 22: ACHIEVING ORGANIZATIONAL MATURITY FOR PERSONALIZATION - with the points:
The glass ceilings and how to break them
Breaking the glass ceiling between the Hack and Pack levels
Stabilize the performance of your core platforms
Transition your team of builders to a team of executors (Makers to Marketers)
Secure resources for both campaigns and marketing automation
Secure data quality and format for marketing automation
Switch from a project-based to a hybrid operating model
Change from a simple ESP to a real MAP
Breaking the glass ceiling between the Pack and Stack levels
Establish cross-functional teams
Centralize data and insights
Centralize production and orchestration of content
Realign your incentives and personalization accountability around customer-centricity
and
CHAPTER 23: CONCLUSION
Conclusion
About the authors
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
’Hello $FirstName’ - marketing experts discussing the topic of personalization
