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’Hello $FirstName’ - marketing experts discussing the topic of personalization
24 minutes 26 seconds
1 year ago
Chapter 21: Governance
This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely...
CHAPTER 21: GOVERNANCE
How does governance apply within marketing?
What is subject to governance when it comes to personalization?
Governance topics imposed by law
Data processing, privacy regulations, and consent management
Governance topics imposed by other departments IT Governance
Procurement processes
HR policies
Brand guidelines
Governance topics you should consider imposing Personalization accountability
Data operations
Marketing operating model
Contact and suppression policies
Retail media policies
Martech governance
Maturity levels for governance
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
’Hello $FirstName’ - marketing experts discussing the topic of personalization
