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’Hello $FirstName’ - marketing experts discussing the topic of personalization
17 minutes 42 seconds
1 year ago
Chapter 20: Marketing Technology
This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely...
CHAPTER 20: MARKETING TECHNOLOGY
Systems of record
Will a customer content platform (CCP) emerge?
Atomization and aggregation
Go for best-of-integration
Growing your stack’s maturity
Rightsizing your martech stack
Using atomization and aggregation to rightsize your martech architecture
Maturity levels for marketing technology
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
’Hello $FirstName’ - marketing experts discussing the topic of personalization
