In this episode Aaron and Annisa interview Director of Marketing for Swiss Water Decaf, Erin Reed. Swiss Water is a process of decaffeinating coffee that is the specialty coffee industry's preferred way of decaf. Reed is responsible for advancing consumer awareness and preference for Swiss Water Process decaf, and delivering brand value for roaster and importer partners globally. She brings with her more than two decades’ marketing experience, honed at Titleist and Starbucks after completing both a B.A. in Business Administration and an M.A. in Sport Management. A native Californian now based out of Colorado Springs,  Reed brings her broad-based experience, extensive insight, and market knowledge to this critical role. Whether working, traveling, exercising, or at a live music venue, Erin prefers to start the day with a dark-roasted, natural processed coffee.