Professor Amanda Broderick is Vice-Chancellor and President of the University of East London. UEL in 2018 was heavily in debt and rated the UK university most likely to fail. After 7 years of dverse policy settings it has the UK's fastest and most diversified income growth, no debt and is implementing a 300m pound investment programme. It has doubled in size by focusing on a mantra of creating new value in partnership with business and industry and innovating, in the most competitive university city in the world. In an episode co-hosted with Kevin Bell of AWS, Amanda outlines how partnerships must involve all having skin in the game, be led from the top, and have a shared exchange of complementary skills of real business value. A great global example of thriving under adverse market and policy conditions and intense competition by being different.