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Hector Garcia CPA's Podcast
Hector Garcia, CPA
66 episodes
2 days ago
All sorts of topics about accounting and small business advisory from multiple sources that Hector has been recorded in
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Business
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All sorts of topics about accounting and small business advisory from multiple sources that Hector has been recorded in
Show more...
Business
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REFRAME 2024: Using Story to Sell with Jay Owen
Hector Garcia CPA's Podcast
57 minutes 47 seconds
1 year ago
REFRAME 2024: Using Story to Sell with Jay Owen

Episode 4 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024

NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw


Topics that will be covered in this series:

  • Communications strategy with clients

  • Communicating your value to command price, standards, and expectations

  • Negotiating terms, pricing, scope, with new and existing clients

  • “Magic Words” that get the other person on your side quickly

  • Fundamental communications skills to transmit your message/ideas to others in an effective matter

  • The most important communications skill set: self-talk

  • How to give advice that customers will follow

  • How to influence the people you do work for and work with to become better people and value your vision (leadership)

  • How to apply this skills in the real world to get significant results



Hector Garcia CPA's Podcast
All sorts of topics about accounting and small business advisory from multiple sources that Hector has been recorded in