It takes more than heart and soul to change the world - you also need data. Learn how to measure what matters to drive impact, no matter how 'small' your nonprofit is. Dr. Alexandra Mannerings brings experts from every corner of the public good sector and beyond to have approachable, actionable conversations about how to take your next step with analytics, especially if you don't fancy yourself a 'data person'.
If we want to achieve the greatest good you can, we need to know if we're headed in the right direction, if what we're doing is working, and how we can amplify our progress. Combining the insights of data with the wisdom of people is the best way to maximize fundraising, evaluate our programs, make the most of our resources, and drive change. That's why Heart, Soul & Data is here to help you break down the barriers, cut through the confusion, translate the jargon, and guide you along the way to amplifying your nonprofit's impact with data. Listen in and let's explore the world of analytics for good together!
Your host, Alexandra Mannerings, is the founder of Merakinos, a data services and analytic education company devoted to nonprofits and social enterprises. A decade of measuring what matters in low-resource environments from Ghana to Atlanta has taught her how to ask impactful questions of data - even when it's just you in the wilderness. She earned her PhD in Veterinary Science (Epidemiology) from the University of Cambridge, UK, and BSc in Biology from Emory University. She has also run the Data Center at a state hospital association, rowed for the Light Blues, built trails across Colorado parks, and is currently raising two spirited toddlers.
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It takes more than heart and soul to change the world - you also need data. Learn how to measure what matters to drive impact, no matter how 'small' your nonprofit is. Dr. Alexandra Mannerings brings experts from every corner of the public good sector and beyond to have approachable, actionable conversations about how to take your next step with analytics, especially if you don't fancy yourself a 'data person'.
If we want to achieve the greatest good you can, we need to know if we're headed in the right direction, if what we're doing is working, and how we can amplify our progress. Combining the insights of data with the wisdom of people is the best way to maximize fundraising, evaluate our programs, make the most of our resources, and drive change. That's why Heart, Soul & Data is here to help you break down the barriers, cut through the confusion, translate the jargon, and guide you along the way to amplifying your nonprofit's impact with data. Listen in and let's explore the world of analytics for good together!
Your host, Alexandra Mannerings, is the founder of Merakinos, a data services and analytic education company devoted to nonprofits and social enterprises. A decade of measuring what matters in low-resource environments from Ghana to Atlanta has taught her how to ask impactful questions of data - even when it's just you in the wilderness. She earned her PhD in Veterinary Science (Epidemiology) from the University of Cambridge, UK, and BSc in Biology from Emory University. She has also run the Data Center at a state hospital association, rowed for the Light Blues, built trails across Colorado parks, and is currently raising two spirited toddlers.
"Make friends with Google"
In today's episode, we're going to take a broader view of how Google Analytics can be an incredibly powerful tool for understanding the performance of your content and marketing efforts on your websites. By connecting Google Analytics to your website, you can gain insights into how users are interacting with your content, where they are coming from, what pages they are spending the most time on, and much more. Colin Clapp talks about how optimization isn't a one-and-done and isn't something you can just set and then forget, but something you need to continually engage with. Find out how you can get the results you want without getting overwhelmed in the process, including knowing what your goals are and paying attention to the bigger picture.
Colin Clapp is the Co-Founder of Online Marketing Done For You, an online marketing solutions catering to people who are too busy to market online. His purpose in life is to inspire "Significance through a philosophy of Give. Take. Invest. Enjoy." and help other people reach their potential by staying accountable to their dreams. He likes to spend his time with his wife, who he considers his first accountability partner, and his two children.
Heart, Soul & Data
It takes more than heart and soul to change the world - you also need data. Learn how to measure what matters to drive impact, no matter how 'small' your nonprofit is. Dr. Alexandra Mannerings brings experts from every corner of the public good sector and beyond to have approachable, actionable conversations about how to take your next step with analytics, especially if you don't fancy yourself a 'data person'.
If we want to achieve the greatest good you can, we need to know if we're headed in the right direction, if what we're doing is working, and how we can amplify our progress. Combining the insights of data with the wisdom of people is the best way to maximize fundraising, evaluate our programs, make the most of our resources, and drive change. That's why Heart, Soul & Data is here to help you break down the barriers, cut through the confusion, translate the jargon, and guide you along the way to amplifying your nonprofit's impact with data. Listen in and let's explore the world of analytics for good together!
Your host, Alexandra Mannerings, is the founder of Merakinos, a data services and analytic education company devoted to nonprofits and social enterprises. A decade of measuring what matters in low-resource environments from Ghana to Atlanta has taught her how to ask impactful questions of data - even when it's just you in the wilderness. She earned her PhD in Veterinary Science (Epidemiology) from the University of Cambridge, UK, and BSc in Biology from Emory University. She has also run the Data Center at a state hospital association, rowed for the Light Blues, built trails across Colorado parks, and is currently raising two spirited toddlers.
