It takes more than heart and soul to change the world - you also need data. Learn how to measure what matters to drive impact, no matter how 'small' your nonprofit is. Dr. Alexandra Mannerings brings experts from every corner of the public good sector and beyond to have approachable, actionable conversations about how to take your next step with analytics, especially if you don't fancy yourself a 'data person'.
If we want to achieve the greatest good you can, we need to know if we're headed in the right direction, if what we're doing is working, and how we can amplify our progress. Combining the insights of data with the wisdom of people is the best way to maximize fundraising, evaluate our programs, make the most of our resources, and drive change. That's why Heart, Soul & Data is here to help you break down the barriers, cut through the confusion, translate the jargon, and guide you along the way to amplifying your nonprofit's impact with data. Listen in and let's explore the world of analytics for good together!
Your host, Alexandra Mannerings, is the founder of Merakinos, a data services and analytic education company devoted to nonprofits and social enterprises. A decade of measuring what matters in low-resource environments from Ghana to Atlanta has taught her how to ask impactful questions of data - even when it's just you in the wilderness. She earned her PhD in Veterinary Science (Epidemiology) from the University of Cambridge, UK, and BSc in Biology from Emory University. She has also run the Data Center at a state hospital association, rowed for the Light Blues, built trails across Colorado parks, and is currently raising two spirited toddlers.
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It takes more than heart and soul to change the world - you also need data. Learn how to measure what matters to drive impact, no matter how 'small' your nonprofit is. Dr. Alexandra Mannerings brings experts from every corner of the public good sector and beyond to have approachable, actionable conversations about how to take your next step with analytics, especially if you don't fancy yourself a 'data person'.
If we want to achieve the greatest good you can, we need to know if we're headed in the right direction, if what we're doing is working, and how we can amplify our progress. Combining the insights of data with the wisdom of people is the best way to maximize fundraising, evaluate our programs, make the most of our resources, and drive change. That's why Heart, Soul & Data is here to help you break down the barriers, cut through the confusion, translate the jargon, and guide you along the way to amplifying your nonprofit's impact with data. Listen in and let's explore the world of analytics for good together!
Your host, Alexandra Mannerings, is the founder of Merakinos, a data services and analytic education company devoted to nonprofits and social enterprises. A decade of measuring what matters in low-resource environments from Ghana to Atlanta has taught her how to ask impactful questions of data - even when it's just you in the wilderness. She earned her PhD in Veterinary Science (Epidemiology) from the University of Cambridge, UK, and BSc in Biology from Emory University. She has also run the Data Center at a state hospital association, rowed for the Light Blues, built trails across Colorado parks, and is currently raising two spirited toddlers.
54: Your Next Content Strategy Framework with Brian Piper
Heart, Soul & Data
34 minutes 14 seconds
2 years ago
54: Your Next Content Strategy Framework with Brian Piper
If you have a website or blog, or produce content for others, you may be wondering how to determine if your content is effectively reaching the right audience. How do you know if your website/blog posts are working? Can you optimize it?
Listen along this week as we talk to Brian Piper about how to break down this question into manageable parts that allow us to decipher if our content is effective. His first question is what is your goal? While this question sounds logical, there's a lot of nuances to it that can be overwhelming. As he says, "Data without goals are just numbers". Tune in today to hear Brian discuss helpful tips for tracking your content's effectiveness and optimizing it for your intended audience.
Brian Piper is the Director of Content Strategy and Assessment at the University of Rochester and is also an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo. He has spent the last 8 years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into Web3, community building, NFTs, social tokens, and is the founder of $PIPER coin. He recently co-authored the second edition of Epic Content Marketing with Joe Pulizzi which releases in March 2023. He is also a contributing author and editor of The Most Amazing Marketing Book Ever with Mark Schaefer, which releases in May 2023.
Brian is a volunteer and Board member of the nonprofit Higher Education Web Professionals Association, he is a member of the Ed3DAO, and a mentor for the Content Marketing Institute.
When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.
Heart, Soul & Data
It takes more than heart and soul to change the world - you also need data. Learn how to measure what matters to drive impact, no matter how 'small' your nonprofit is. Dr. Alexandra Mannerings brings experts from every corner of the public good sector and beyond to have approachable, actionable conversations about how to take your next step with analytics, especially if you don't fancy yourself a 'data person'.
If we want to achieve the greatest good you can, we need to know if we're headed in the right direction, if what we're doing is working, and how we can amplify our progress. Combining the insights of data with the wisdom of people is the best way to maximize fundraising, evaluate our programs, make the most of our resources, and drive change. That's why Heart, Soul & Data is here to help you break down the barriers, cut through the confusion, translate the jargon, and guide you along the way to amplifying your nonprofit's impact with data. Listen in and let's explore the world of analytics for good together!
Your host, Alexandra Mannerings, is the founder of Merakinos, a data services and analytic education company devoted to nonprofits and social enterprises. A decade of measuring what matters in low-resource environments from Ghana to Atlanta has taught her how to ask impactful questions of data - even when it's just you in the wilderness. She earned her PhD in Veterinary Science (Epidemiology) from the University of Cambridge, UK, and BSc in Biology from Emory University. She has also run the Data Center at a state hospital association, rowed for the Light Blues, built trails across Colorado parks, and is currently raising two spirited toddlers.
