In this episode of Heart of the Brand, host Diana Alexandrovna interviews Anjuli Mauer, CEO & Founder at People Pace. Anjuli reveals how scaling companies unknowingly destroy their culture through inconsistent compensation decisions and misaligned performance systems - and how to fix it before it's too late. After building HR departments at multiple Berlin startups including Flaconi, she discovered that most culture problems stem from operational failures, not values misalignment. Her approach prioritizes getting foundational processes right before layering on cultural initiatives, helping companies avoid the costly mistake of trying to fix culture after scaling without proper systems. Topics Discussed: Building operational excellence as the foundation for sustainable culture Creating compensation frameworks that reinforce rather than undermine values Scaling HR processes from 50 to 500+ employees without losing cultural consistency Implementing performance management systems aligned with company values Using AI and automation to eliminate administrative burden and focus on strategic work Establishing transparent promotion criteria that reduce bias and increase fairness Managing culture evolution during rapid growth phases Building HR departments that add strategic value rather than just administrative support