How to Build a Sustainable, Mission-Driven Therapy Business with Kelley Stevens

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Heard Business School

Heard

38 episodes

1 month ago

Most therapists don't take a business class in graduate school, let alone go on to get their business degree. Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now. This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together. We'll see you in class.

All content for Heard Business School is the property of Heard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How to Build a Sustainable, Mission-Driven Therapy Business with Kelley Stevens

Heard Business School

51 minutes

2 months ago

How to Build a Sustainable, Mission-Driven Therapy Business with Kelley Stevens

Building a thriving private practice as a therapist comes with unique challenges, from finding clients to managing finances and maintaining work-life balance.

Kelley Stevens, a licensed marriage and family therapist and founder of The Private Practice Pro, joins Michael Fulwiler to share her journey from group practice to running a successful private practice and growing a therapist-focused business.

Kelley draws on her marketing expertise and hands-on experience to offer practical advice for therapists who want to build sustainable, mission-driven practices without burning out.

Listen to the conversation to learn how Kelley navigated setting fees, getting referrals, managing maternity leave, and using social media thoughtfully to grow her business.

In the conversation, they discuss:

Building strong referral networks that work
Setting fees based on value and market realities
The importance of consistent marketing efforts that fit your style

Connect with the guest:

Kelley on Instagram: https://www.instagram.com/theprivatepracticepro/
Kelley on LinkedIn: https://www.linkedin.com/in/kelley-stevens-lmft-b92b4237/
Visit The Private Practice Pro website: https://theprivatepracticepro.com/

Connect with Michael and Heard:

Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
Newsletter: https://www.joinheard.com/newsletter
Book a free consult: joinheard.com/consult

Jump into the conversation:

(00:00) Welcome to Heard Business School

(01:28) Meet Kelley Stevens

(02:40) Choosing Carleton College And Family History

(04:49) Early Career in Hospital And Group Therapy

(07:18) How Kelley Took on Marketing at Her Group Practice

(09:42) The Importance of Building Referral Networks in Therapy

(13:22) Transitioning From Group Practice To Private Practice

(15:05) Recognizing Unsustainable Work Habits And Burnout

(17:41) Setting Fees And Deciding Against Taking Insurance

(20:34) Launching The Private Practice Pro During The Pandemic

(22:22) Learning Social Media With Help From a Teenager

(25:15) When to Create And Launch Online Courses as a Therapist

(29:54) Top Questions Therapists Ask About Taxes

(31:58) Finding The Right Client-Getting Strategy for You

(34:35) Planning Maternity Leave as a Private Practice Owner

(37:44) How to Build Referral Relationships With Doctors

(42:29) What The Private Practice Pro Offers Beyond Instagram

(44:32) Using Substack And Diversifying Platforms

(48:22) Rapid Fire Answers on Fees, Mistakes, And Photos

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.