Building Therapy for Black Girls with Dr. Joy Harden Bradford

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Heard Business School

Heard

38 episodes

2 months ago

Most therapists don't take a business class in graduate school, let alone go on to get their business degree. Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now. This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together. We'll see you in class.

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Building Therapy for Black Girls with Dr. Joy Harden Bradford

Heard Business School

55 minutes

4 months ago

Building Therapy for Black Girls with Dr. Joy Harden Bradford

Building a successful career in mental health often requires navigating personal challenges, shifting professional goals, and staying adaptable in the face of growing demand.

Dr. Joy Harden Bradford, Founder of Therapy for Black Girls, joins Michael Fulwiler to discuss her path from a small-town Louisiana upbringing to becoming a leading voice in Black women’s mental health.

Dr. Joy shares how her early curiosity about human behavior led her to psychology, how she built Therapy for Black Girls from a blog to a thriving platform, and the surprising journey that led to her podcast’s partnership with iHeart.

Listen to the episode for insights into the evolution of Therapy for Black Girls, how Dr. Joy balances running a business with family life, and the key moments that shaped her vision for supporting Black women’s mental health.

In the conversation, they discuss:

The challenges and rewards of building a mental health platform for Black women
How podcasting can create unexpected opportunities for growth
The importance of community and staying connected in the mental health space

Connect with the guest:

Dr. Joy on Instagram: https://www.instagram.com/hellodrjoy/
Dr. Joy on LinkedIn: https://www.linkedin.com/in/hellodrjoy/
Visit the Therapy for Black Girls website: https://therapyforblackgirls.com/

Connect with Michael and Heard:

Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
Newsletter: https://www.joinheard.com/newsletter
Book a free consult: joinheard.com/consult

Jump into the conversation:

(00:00) Welcome to Heard Business School

(00:34) Meet Dr. Joy Harden Bradford

(02:11) Growing Up in a Small Town and Discovering Psychology

(03:01) Dr. Joy’s Educational Background and Research Focus

(03:54) Challenges as a Black Student in Predominantly White Institutions

(06:37) Observations About Black Students Seeking Mental Health Services

(07:38) Interest in Starting a Private Practice Part-Time

(09:07) Starting Private Practice with the Right Infrastructure

(10:05) The Idea for Therapy for Black Girls Sparked by an Awards Show

(11:02) Early Growth of the Blog and Media Interviews

(13:09) How Social Media Requests Inspired Therapist Directory

(16:29) Finding a Developer and Starting to Charge for Listings

(17:20) Organic Growth and Big Shoutouts for the Directory

(18:19) Starting the Therapy for Black Girls Podcast Independently

(20:27) Building Community: The Momentum Moment for the Podcast

(41:39) Growing Both Podcast and Directory Together

(44:06) The iHeart Podcast Partnership Opportunity

(46:33) Marketing and Growing the Podcast

(49:00) Building the Therapy for Black Girls Team

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.