
AI can make music now. Fast, flawless, and frighteningly good, at least on paper. But can it actually replace human-made music?
In Episode 7 of our 10-part series on sonic branding misconceptions, we dive into the rising wave of AI-generated audio and ask the real question: just because a machine can make music, does that mean it should?
We explore the emotional gap, the creative nuance, and why brands might be tempted by convenience over connection. Spoiler: not all sound is created equal, and your audience can feel the difference.