
Apparently, emotion is optional now.
In this episode, the fifth in our 10-part series busting the biggest misconceptions about sonic branding, we unpack the bizarre idea that sound is just a “nice-to-have” in marketing.
Like it’s some decorative garnish instead of the emotional engine it actually is. We break down why ignoring audio is costing brands connection, recall, and actual dollars, and why the most iconic names sound just as intentional as they look.
If your brand’s just vibing in silence… this one’s for you.