In this episode, JT Sarafa shares his journey from helping grow his family's popcorn business, Pop Daddy Snacks, to becoming an expert in scaling brands on TikTok Shop. He discusses the unique features of TikTok Shop, how to drive trial and use the algorithm to your benefit, and the halo effect that TikTok success has on retail growth. JT also emphasizes the significance of leveraging TikTok for product innovation and customer feedback, while outlining key trends shaping online sales. He shares actionable steps for launching and growing a brand on TikTok.
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