In this episode, Rachel Simons, founder of Seed & Mill, shares her journey from being a media lawyer to a food entrepreneur, highlighting the evolution of her brand dedicated to sesame products. She discusses the growing popularity of tahini and halva, the health benefits of sesame, and the company's innovative expansion into ice cream. Rachel also addresses the challenges of brand communication, the importance of community engagement, and the lessons learned from parting with co-founders. Throughout the discussion, she emphasizes resilience, adaptability, and the significance of building relationships in the food industry.