In this episode, Matt Weiss, founder of RIND Snacks, shares the journey of creating a sustainable snack brand rooted in his family's history with whole foods. He discusses the importance of upcycling, innovative product development, and the challenges of fundraising while maintaining a mission-driven approach. Matt emphasizes the significance of building credibility with investors, navigating growth expectations, and the strategic decision to vertically integrate manufacturing. He also highlights the role of retail strategy, driving trial and brand loyalty, and the impact of social initiatives on brand equity. Looking ahead, Matt envisions expanding RIND's product offerings while staying true to their sustainability mission.
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