In this episode, Kathrin Henon shares her journey as an entrepreneur and the story behind her brand, Planet Bake. She discusses the challenges of creating a health-focused food product during the pandemic, the importance of innovation in the food industry, and her approach to balancing health and indulgence in her products. Kathrin also delves into the intricacies of pricing, retail partnerships, and the challenges and benefits of bootstrapping. Throughout the conversation, she emphasizes the significance of community engagement and educational content in building trust with consumers.
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