In this episode, Asel Ashergold shares her journey from private equity to launching Pick Me Up Snacks, a healthy, date-based snack brand. She discusses the origin of her product, the importance of nutrition in product development, and how consumer feedback shaped her business. Asel emphasizes the significance of simplicity and transparency in her product offerings, as well as the challenges and lessons learned as a first-time founder. She also touches on stress management, the importance of asking for help, and her future plans for product innovation and expansion.

If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.