In this conversation, Laura Shafferman, founder and CEO of Legally Addictive Foods, shares her journey from creating a cookie recipe in her kitchen to building a successful snack brand. She discusses the challenges of transitioning from homemade products to commercial production, the importance of branding and packaging, the strategies used to navigate pricing and market positioning, and how to make your brand stick out on a shelf. Laura emphasizes the significance of flavor innovation, social media engagement, and building a strong team, while also offering valuable advice for aspiring entrepreneurs in the food industry.

If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.