In this episode, Sam Abramson — who was serving as CEO of Just Date at the time of recording and has since transitioned out of the role — shares the origin story of the brand, which began with a focus on creating healthier sweeteners from dates. The conversation covers the evolution of their product line, including the introduction of date-sweetened chocolate and foodservice clients, and the importance of consumer behavior in shaping their offerings. Sam emphasizes the significance of taste and health benefits in their products, as well as the challenges and strategies involved in marketing and distribution. The conversation also touches on the company’s lean approach to growth and future goals, including expanding their presence in retail and e-commerce.