In this episode, Sara Cullen, founder of GEM, shares her journey creating a health-focused company that emphasizes a deficiency-first approach to nutrition. She discusses the kaleidoscopic health, which integrates various philosophies and scientific insights into product development. The conversation also covers the challenges and innovations in the supplement industry, the significance of consumer-driven product development, and the strategic goals for GEM's growth. Sara highlights the benefits of a subscription model, the role of HSA/FSA eligibility in expanding market reach, and the importance of building trust through transparency and community engagement. Additionally, she shares insights on fundraising, particularly for female founders, and reflects on her previous venture, Plant Life Ventures, and the lessons learned that continue to shape GEM's mission.
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